A firm where I worked as an engineering manager relied on outsourced marketing pros who used 'best practices' to attract clients for us.  However, lead generation continued to be a persistent challenge, which left me wondering about the effectiveness of conventional marketing.

Wanting to connect our experienced technical staff with clients, a passion project ended up turning into years of studying marketing science.  Then, a pattern emerged → a common thread weaving through the most impactful messaging strategies throughout time.

That's how Sherpa Messaging, a unified framework designed to elevate how consultants communicate our value, was born.  And by training an AI to apply these principles, I've created a tool to craft structured sales messages tailored for coaches, consultants, and creators (i.e. people selling their expertise online).  The feedback has been inspiring.  Needless to say, I can't wait see you launch your business to new heights!