Maximize Your Messaging Blueprint with Artificial Intelligence
Your custom Messaging Blueprint isn't just a strategic document→ When paired with AI tools like Claude.ai or ChatGPT, your Blueprint markdown file (*.md) becomes a force multiplier for your marketing efforts.
Your Blueprint contains specialized marketing knowledge about your business, ideal prospects, and optimized messaging. When you share this file with an AI assistant, it provides detailed context that allows the AI to generate highly relevant, on-brand marketing content aligned with your Sherpa Messaging strategy.
1. Keywords Prompt (remember to attach your markdown file):
Using the attached file for your context and following its frameworks, principles, and insights, as an outside-the-box marketing thought leader, I'd like you to suggest keywords or phrases that likely have higher search interest and lower competition. I'd like 10 top-of-funnel, 10 middle-of-funnel, and 10 bottom-of-funnel examples. Before beginning the task, it would be great if you could ask me three clarifying questions, one-by-one.
2. Blog Post Ideas (3 separate prompts asked in same chat session as Prompt #1 above):
Using the attached file for your context and following its frameworks, principles, and insights, as an outside-the-box marketing thought leader, with these keywords in mind, I'd like to get your thoughts around top-of-funnel, middle-of-funnel, and bottom-of-funnel blog post ideas. For this prompt, to begin, I'd like you to suggest 10 top-of-funnel blog posts that are likely to target higher search interest and lower competition. I'll request middle-of-funnel and bottom-of-funnel blog post ideas in subsequent prompts. Before beginning the task, it would be great if you could ask me three clarifying questions, one-by-one.
Continuing from the last prompt, I'd like you to suggest 10 middle-of-funnel blog posts that are likely to build trust and curiosity around my offer for people who have already read one of my top-of-funnel blog posts. Before beginning the task, it would be great if you could ask me three clarifying questions, one-by-one.
Continuing from the last prompt, I'd like you to suggest 10 bottom-of-funnel blog posts that are likely to inspire action with my offer for people who have already read one of my middle-of-funnel blog posts. Before beginning the task, it would be great if you could ask me three clarifying questions, one-by-one.
3. Website Insights (new chat session, remember to attach your markdown file):
Using the attached file for your context and following its frameworks, principles, and insights, as someone with deep experience optimizing messaging for conversions, I'd like you to review and rank the top 5 most important edits I can make to my website based on the insights found in the Website Evaluation section of the attached file.
4. Email Sequence Development (new chat session, remember to attach your markdown file):
Using the attached file for your context and following its frameworks, principles, and insights, I'd like you to outline a 5-email sequence to nurture leads who have downloaded my lead magnet. The sequence should follow the Sherpa Messaging principles of hooking attention, building trust, and inspiring action. Before beginning the task, it would be great if you could ask me three clarifying questions, one-by-one.
5. Competitor Differentiation Strategy (new chat session, remember to attach your markdown file)
Using the attached file for your context and following its frameworks, principles, and insights, please help me develop 3-5 concrete ways to strengthen my unique positioning against competitors. Focus on developing measurable claims that validate my expertise rather than generic statements. Before beginning the task, it would be great if you could ask me three clarifying questions, one-by-one.
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